Zain Bahrain and Bahrain Deaf Society discuss partnership to provide inclusive customer services

TDT | Manama

The Daily Tribune – www.newsofbahrain.com

Zain Bahrain, the leading Mobile Broadband network operator in the Kingdom, met with representatives of the Bahrain Deaf Society to bring its internal focus to impairment diversity and expand its service reach to all segments of society in order to instill an inclusive company culture.

Zain Bahrain discussed a possible long term and sustainable partnership with the society and further explored opportunities to support the segments with impairments in order to make the Zain brand more accessible to all.

The company will continue its efforts towards executing the latest programs aimed at achieving customer satisfaction, in addition to introducing the most recent services to maintain its position in the Bahrain market.

As part of its corporate social responsibility program, Zain Bahrain has announced its target to train some of its employees to learn sign language in order to further serve all members of the public in the best way possible.

Zain is among the first telecom providers in the region to have established a ‘Diversity and Inclusion’ office, as an indication of how seriously the company views uplifting its entire workforce and benefiting society.

Commenting on the successful meeting, Sheikh Abdulla bin Khalid Al Khalifa, Director, Communications and Investor Relations at Zain Bahrain said, “As a leading network operator we cater to all segments; and people with impairment remain a significant and contributing sector of our society.

The meeting with Bahrain Deaf Society is a step further to showcase our long term responsibility and dedication towards becoming an inclusive organization” Fatema Haider, Manager, Sustainability and Inclusivity said, “A strong desire to help is at the heart of all our customer service interactions.

We embrace this opportunity with the Bahrain Deaf Society to foster an environment where all our customers with impairment feel empowered.

We want our customers to have a sense of belonging when they interact with our service teams and for that it is highly essential for our staff to be adequately trained in visual interactive language.”

Commenting on meeting the Zain Bahrain team, Aqeel Ali, President of the Bahrain Deaf Society commented, “People with different communication needs should be given equal importance and we are glad that Zain Bahrain is taking initiatives and has developed protocols to provide training to ensure the customer service employees know how to communicate to people with impairment.”