Al Salam Bank unveils refreshed logo

TDT | Manama

The Daily Tribune – www.newsofbahrain.com

Al Salam Bank recently unveiled a refreshed logo, in line with its new human-centred Brand DNA of forming deep relationships with clients by curating tailored and personal financial solutions.

The logo, a collective local effort, was created by a Bahraini graphic designer, Masooma Dhaif - the finalist of a design challenge on Al Salam bank’s social media in February.

The refreshed logo, the bank said, reflects its strong market presence and promise of nurturing relationships by creating an enriching and transformative client experiences, in keeping with the bank’s journey of embodying its newly formed brand DNA.

The DNA, Al Salam said, comprises revived brand Values that support the bank’s collaborative work culture and vision. It also has the following Guiding Principles; “We Enchant our Clients, We Inspire Our People, We are Digitally Native, We Do the Right Thing, and finally, We Act with Empathy.”

The bank unveiled an art piece featuring the refreshed logo on the face of its new headquarters on October 19. It was curated through month-long community-led art activation as part of the bank’s newly launched Corporate Social Responsibility platform, Al Salam Helping Hands.

The first art activation started with the bank’s employees at the bank’s internal Brand DNA Launch event. “Art popups were then extended to the community at large, across key Al Salam branches, followed by the Avenues Mall and City Centre.

For every participation, the bank donated BD1 to the Royal Humanitarian Foundation.” Group Chief Executive Officer of Al Salam Bank, Rafik Nayed, said, “Ultimately, our logo encapsulates a new era for the bank underlined by our brand promise which revolves around nurturing relationships by enriching experiences. It was inspired by our connections with our people, with our clients, and with the community.”

He added: “For this reason, with the help of the talented local Bahraini artist, Abbas Al-Mosawi, we wanted to involve the public as part of this journey, all while giving back to the community.

The final piece includes the contributions of our very own employees at the bank, of our clients and of the Bahraini community at large – which all went towards a good cause.” Mahmood Qannati, Head of Marketing and Communications at Al Salam Bank, added, “Our logo is a representation of who we are at Al Salam Bank: elegant, timeless and innovative.”