ila Bank launches next-generation 'Credit Cards'

TDT | Manama

The Daily Tribune – www.newsofbahrain.com

ila Bank, Bahrain’s fast-growing digital, mobile-only bank, has launched a unique Credit Card proposition, designed to cater to today’s discerning customers and enrich their lifestyle experiences with a world of exclusive benefits, rewards and offers, through a fully digital user experience via the ila banking app.

ila’s unique Credit Card comes in two forms, ‘ila Blue’ and ‘ila Switch’, in response to the lifestyle needs and spending behaviours of all user segments, aligned with its brand promise to continuously deliver – “Banking that reflects you”.

Nada Tarada, Head of Business & Customer, ila Bank said: “We are thrilled to bring to the market versatile Credit Cards like no other, customized to transform the lifestyles of today’s experience-centric generation.”

Unmatched credit card attributes

The ‘ila Blue’ caters to customers, looking for greater value, rewards and discounts, and offers a 1% cashback on all transactions up to a maximum of BHD 100 monthly. While the ‘ila Switch’ targets those looking to transfer their outstanding credit card balance to ila to avail of unique offers, rewards and discounts.

As part of a limited offer ending 1st March 2022, customers can transfer their existing credit card balances with other institutions to ‘ila Switch’ at 0% interest for six months. The ‘ila Switch’ also offers a 1% cashback on all transactions up to a maximum of BHD 50 monthly. ila’s credit cards come with no annual fees.

Exclusive benefits, rewards and prizes

In addition to cashback rewards, the ‘ila Blue’ and ‘ila Switch’ credit card customers will be eligible to enter a monthly draw for a chance to win one-ounce Gold Bars for each BHD 1 spent using the credit card, at a minimum total spend of BHD 50.

They will also have access to unrivalled partner offers and tailored benefits that reflect their lifestyles needs and aspirations. In Bahrain, ila credit card users can access an extensive selection of handpicked offers, including discounts at top-of-mind brands iMachines and D. Haus; fashion outlets Beverly Hills Polo Club, Aldo and Athlete’s & Co; dining and beverage discounts in Gulf Hotel and trending coffee baristas CAF, illy Café and Costa Coffee; entertainment and leisure discounts at the Royal Golf Club, Cinépolis Cinemas, Padel Park and Gravity, and lifestyle packages at Bahrain National Life Assurance (bnl) and Denso Service.

Globally, ila credit card holders can access Mastercard’s attractive benefits, including access to 25+ airport lounges; premium membership for shipping with MyUS.com; 20% discount on Uber; cashback on Booking.com and Cleartrip.com and exclusive European Shopping Village offers. “Everyone from travellers, foodies, to serial shoppers can unlock a wide array of attractive benefits, rewards, cashback and prizes that enhance their lifestyle experiences and maximize value-for-money.

The ‘ila Blue’ and ‘ila Switch’ are the first of our Credit Card product suite, and we will soon bring to market additional credit card products as we continue to evolve alongside our customers.” Nada Tarada added.

Fully digital, seamless user experience and interface

ila customers can complete the entire credit card application process and track their application status via the ila banking app, without the need for physical bank statements or signatures. Upon receiving an ila credit card, users will have full control of their credit card experience, including the ability to set their pins, track their spend and automate payments through the ila banking app.

Mohamed Al Qassab, Head of Digital Experience, ila Bank said: “Our users and their experience are really the focus of everything we do at ila Bank.

After collecting customer feedback throughout our digital touchpoints and in-person focus groups, we determined what an ideal credit card experience would look like for them. So, we leveraged the latest technologies to not only digitize the entire user journey but address our customers’ pain points.”