Al Salam Bank donates BD 10,000 to Royal Humanitarian Foundation

TDT | Manama

The Daily Tribune – www.newsofbahrain.com

Al Salam Bank recently announced donating BD10,000 to the Royal Humanitarian Foundation (RHF) as part of first activating under its Corporate Social Responsibly (CSR) platform, Al Salam Helping Hands.

Held in collaboration with the local Bahraini artist, Abbas Al Mosawi, the community-led initiative comprised several art pop-ups at key locations involving the Bank’s employees, clients, and the entire Bahraini community and public at large; enabling the artist to curate all the artistic contributions into a final piece.

For every participation, Al Salam Bank donated an equivalent BD 1 to RHF.

The final painting curated by Abbas Al Mosawi, which was unravelled on the face of the Bank’s headquarters last year, served as a creative announcement for the bank’s new refreshed logo featuring its new brand colour palette.

The entire activation was hosted as part of Al Salam Bank’s rebranding campaign to reflect the bank’s newly formed Brand DNA and future-ready vision.

Al Salam’s Helping Hands activation was thereafter wrapped up by a gallery exhibition displayed at the City Centre Bahrain, as well as the reception of Bank’s new headquarters; featuring all of the community art pieces wherein all the proceeds of the pieces sold were also donated to RHF.

The galleries also featured contemporary pieces designed by the local Bahraini brand, Annada, immortalizing the Bank’s art collaboration with Abbas Al-Mosawi, in the form of scarves, abayas, shirts, neckties, and other interior home items.

Rafik Nayed, the Group Chief Executive Officer of Al Salam Bank revealed, “We are incredibly proud to embark on our partnership with RHF for our first Al Salam Helping Hands activation, which involved our employees and the entire Bahraini community at large to celebrate the Bank’s new human-centred values, Brand DNA, and new strategic direction.”

Dr Mustafa Al Sayed, the Secretary-General of the Royal Humanitarian Foundation (RHF), praised Al Salam Bank’s longstanding support towards the Kingdom’s community projects, and its drive towards supporting the Foundation’s ongoing pipeline of humanitarian projects, which include the provision of humanitarian relief and aid, and philanthropic ventures towards people and communities of fraternal and friendly nations.