LuLu Exchange to celebrate Bahrain’s Digital Women this month

TDT | Manama

The Daily Tribune – www.newsofbahrain.com

In the age of digitisation, the freedom to make financial transactions anytime, anywhere, is a sign of empowerment. Taking this thought a step forward, LuLu Exchange has launched a special initiative to empower more women to choose digital payment solutions and find freedom in sending money to their loved ones back home.

The Digital Women campaign will run all through March, by assuring a gift to every woman who transacts through the company’s LuLu Money payments app. Through this customer outreach initiative, Bahrain’s most trusted payments provider aims to encourage all women customers to transact hassle-free, safely and securely through the digital medium and become part of Bahrain’s cashless economy.

Speaking on the launch of the ‘The Digital Women’ campaign, Edison Fernandez, General Manager, LuLu Exchange Bahrain, said, “The role of women in keeping communities and families intact is well known. Through our ‘Digital Women’ campaign, we wish to appreciate and salute the spirit of women and play a responsible role in ensuring their smooth transition to Bahrain’s cashless payment ecosystem.”

• The Promotion is only for women users of Lulu money app

• To be eligible to win the prize, a customer must do a transaction through the app in March

• The prizes should be collected within one month from being announced

• One customer is eligible for only one gift.