NBB partners with Bring Global to further fuel the bank’s digital transformation

TDT | Manama

The Daily Tribune – www.newsofbahrain.com

The National Bank of Bahrain (NBB), through the support of the Economic Development Board (EDB), signed a strategic agreement with Bring Global to enhance NBB’s digital transformation.

This agreement will further extend the existing partnership between NBB and Bring to enhance the bank’s data, integration, digital banking and customer experience.

With the support of NBB and the Bahrain Economic Development Board (Bahrain EDB), Bring Global is establishing their regional headquarters in Bahrain with the objective to jointly foster employment opportunities for Bahraini talents in line with the Kingdom economic recovery plan.

Commenting on the occasion, Khalid Humaidan, CE of the Economic Development Board of Bahrain, said, “The agreement between Bring and NBB is an important step forward for the creation and development of Bahraini talents and we are delighted to support this strategic initiative.”

The agreement between NBB and Bring aligns with NBB’s continuous commitment to enrich the overall customer experience by accelerating the delivery of digital products & services, remaining competitive in the market, reducing costs, and increasing revenues.

Commenting on the strategic partnership, Jean-Christophe Durand, CEO of NBB, said: “With the help of Bring Global, we look forward to further transforming NBB into a data-driven bank, as we work on enhancing the overall customer experience by delivering personalised services and products to our customers.”

Additionally, Yaser AlSharifi, Group Chief Strategy Officer of NBB, called the partnership “a step forward in growing our customer base and leveraging on our digital channels.”

Carlos Alves, Co-Founder and CEO of Bring Global, stated, “Unlocking the value of data, customer experience, process automation & digitalisation, digital payments platforms and preparation for an open API economy are key areas we focus on in our collaboration with NBB.”