BTEA to participate in IMEX Frankfurt Exhibition

TDT | Manama  

The Daily Tribune – www.newsofbahrain.com

The Bahrain Tourism and Exhibition Authority (BTEA) will participate in IMEX exhibition held in Germany on May 31-June 2. IMEX Frankfurt is considered a global business events community. It's an international exhibition for incentive travel, meetings, and events, with plenty of opportunities for exhibitors to do business on a global scale.

BTEA is taking part in the expo with a customized pavilion spanning an area of more than 130sqm, it also features the national carrier "Gulf Air," which showcases its latest services, offers, and promotions in partnership with BTEA. Several private sector facilities, including hotels, restaurants, travel agents, and reservations offices, are also represented in the pavilion, with the goal of providing the most up-to-date offers to companies and tourist groups visiting Bahrain.

During this global exhibition, BTEA will hold a press conference to promote the “New Brand Reveal” of the Exhibition World Bahrain in Sakhir, which is considered the largest venue of its kind in the Middle East. BTEA's CEO Dr. Nasser Qaedi emphasized the importance of Bahrain's participation in IMEX Frankfurt, Germany's most important trade expo for meetings, conferences, and events. He also said that participation in these international events is part of BTEA’s efforts to attract more tourists and events, the ambitious goals set forth in the Bahrain Tourism Strategy 2022-2026.

“BTEA’s team participating in IMEX is keen to enhance cooperation with visitors to the exhibition from travel agencies, and tourism companies. This is in addition to providing all necessary facilities for Bahraini exhibitors within the national pavilion to promote Bahrain as a preferred tourist destination and enhance BTEA’s international network and promotional efforts in key markets” Dr. Qaedi said.