Zain’s Dizlee partners with Sesame Workshop

TDT | Manama          

The Daily Tribune – www.newsofbahrain.com

Zain Group, a leading mobile telecom innovator in seven markets across the Middle East and Africa, announces that its recently rebranded API platform and homegrown digital ecosystem provider, Dizlee has entered a collaboration with Sesame Workshop’s Ahlan Simsim, an Arabic-language programme that follows the adventures of Basma and Jad, two best friends exploring their world.

The collaboration sees Ahlan Simsim content and characters becoming available on the Zain Kids platform to customers in Kuwait, Saudi Arabia, Iraq, Jordan, and Bahrain as well as Omantel customers.

From the creators of Iftah Ya Simsim and Sesame Street, Ahlan Simsim offers content that fosters early learning for young children in the Middle East and North Africa, especially those affected by crisis and displacement.

Ahlan Simsim is part of a wider humanitarian initiative of the same name. For more than 50 years, Sesame Workshop has been a torchbearer in the ‘edutainment’ space and a household name across continents.

René Celaya, Vice-President for International Programs at Sesame Workshop said, “Through the Zain Kids platform, children can enjoy the educational and inclusive content of Ahlan Simsim, which promotes playful learning and teaches skills to help young children grow smarter, stronger, and kinder.” Technical support for this integration was provided by Digital Virgo, a Dizlee trusted partner.