Global Brand names Tamkeen “Best Visual Identity from the Public Sector”

TDT | Manama                                                                      

The Daily Tribune – www.newsofbahrain.com

The Labour Fund (Tamkeen) was honoured with the Best Visual Identity from the Public Sector award in the 2022 edition of Global Brands Awards, a prestigious recognition of Tamkeen’s new brand identity which was unveiled during the Annual Consultation Forum held earlier this year.

The award was presented by the UK-based Global Brands Awards. The award recognises Tamkeen’s commitment to digital innovation, quality, creativity, and providing a robust economic development system in Bahrain.

Esam Hammad, Executive Director of Marketing and Customer Experience said: “This recognition puts Bahrain on the map globally, highlighting the Kingdom’s attributes to an international audience and reflecting our current ecosystem which we all work towards enhancing as part of Team Bahrain.”

Tamkeen’s new visual identity came as part of a strategic organisation-wide transformation initiative that focuses on maximizing economic impact. In line with the introduction of the new brand, Tamkeen has also redefined its communication strategy to ensure that the public is constantly informed about the key changes, updates, opportunities, and initiatives available.

Tamkeen’s transformation also resulted in 16 specialized programmes that provide support for Bahraini individuals and enterprises to help them reach their full potential.