Batelco delivers iPhone 14 to first customer… by drone!
Caption: Shaikh Bader (2nd from left), Mr Maitham (2nd from right), and Ms Aseel (Far right) with Mr Swar (Centre)
TDT | Manama
The Daily Tribune – www.newsofbahrain.com
Staff Reporter
Batelco in collaboration with the Bahrain International Circuit (BIC) launched the eagerly anticipated iPhone 14 in spectacular style on Thursday night, with a countdown to the midnight launch flashing on the big screens of the BIC Sakhir VIP Tower. Right in the queue at 12:01 AM, the first customer to pre-order the new device from Batelco received his phone, but it was in no ordinary fashion. Much to the surprise and delight of the invited customers and media, the device was delivered by a drone launched from the top of the VIP Tower. Earlier in the evening, invited customers who had pre-ordered the iPhone 14 were welcomed at the BIC’s Paddock Club to enjoy music and entertainment while they waited for the midnight hour.
Additionally, 20 lucky customers who won a Passenger Ride Experience in a special raffle on the night, enjoyed a speedy trip round the iconic track in a Clio Cup Car or Radical SR3 accompanied by a professional driver. Members of Batelco’s management team along with Batelco team members welcomed the customers and members of the media. General Manager Consumer Division Maitham Abdulla said, “We always aim to add fun to our iPhone launches and wanted to do something extra special this year now that life is back to normal. Watching the countdown and the delivery of the first device by drone was so exciting and appreciated by our customers.”
“We were delighted to be able to host the event in collaboration with the BIC and we greatly appreciate the support of the BIC team in helping to make this happen,” Mr Abdulla added. The lucky first customer Mr Hesham Swar said that he was thrilled to receive the iPhone in such an amazing way.
“Firstly, the fun of the countdown clock on the VIP Tower with the crowd joining in was so much fun and I couldn’t believe it when I saw the drone appearing from the top of the tower carrying an iPhone to me. It is something I will always remember. Thank you Batelco for such a memorable occasion.” Batelco is offering the full iPhone 14 lineup and also the latest Apple Watch.
A range of postpaid packages including 5G packages are available to give customers the best user experience to match their new devices. Speaking to The Daily Tribune, on the sidelines of the event, Batelco General Manager Shaikh Bader bin Rashid Al Khalifa said the launch of iPhone has been an important event in Batelco’s calendar.
“We started celebrating the launch of the iPhone a few years back since the iPhone is one of the most popular smartphone brands in the Kingdom. Since this is a weekend, iPhone fans are having great fun. “This year, we have collaborated with BIC, our longstanding strategic partner and we are having a spectacular event here.
We have branded the BIC tower. Twenty lucky winners are having unparalleled experience by enjoying a ride in racing cars on the F1 track. The phone has been delivered to them in a spectacular manner.
“Moreover, the event is much bigger than a phone launch. It is a wonderful avenue for us to interact with our customers, who are our special pride.” Aseel Mattar, Director, Consumer Products at Batelco, said: “This is a first-of-its-kind event, where our product is handed over using a drone to customers. There are many models of iPhone 14, which are offered at competitive prices. All of them have already become a big hit among our customers.
“ We have many schemes available for the customers to acquire various models of iPhone 14 with ease. With this event, we have again proved that Batelco is the number one telecom brand in the Kingdom in terms of quality of service. The first 300 customers will receive a gift, which is free protection as part of the launch offer.”
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