Al Salam Bank launches Al Salam Zone for Ithmaar clients

TDT | Manama                 

The Daily Tribune – www.newsofbahrain.com 

Al Salam Bank recently launched "Al Salam Zone" at City Centre Bahrain, offering Ithmaar Bank retail clients the opportunity to ask questions and learn more about Al Salam Bank's integration roadmap.

Located on the mall's first floor until 28 February 2023, the Zone will feature an Integration Hub to help ensure a seamless transition for Ithmaar's retail clients migrating to Al Salam Bank.

It will also provide visitors with free entry to inspirational experiences associated with the Bank's "Inspired to Grow" campaign.

The opening ceremony was held in the presence of the Central Bank of Bahrain (CBB) representative, Khawla Ahmed Hasan Ebrahim, Acting Director – Islamic Financial Institutions Supervision Directorate, in addition to the Bank's Board of Directors and Executive Management.

Rafik Nayed, Group Chief Executive Officer of Al Salam Bank, said: "The Zone will showcase how our journey to becoming the Kingdom's largest Islamic bank has been guided by a visionary roadmap that accelerates growth.

Our recent transaction fuses two major Islamic financial forces and will unlock significant stakeholders' value through new synergies, improved operations, and enhanced efficiencies."

Anwar Murad, Deputy Chief Executive Officer of Banking at Al Salam Bank, commented: “The Integration Hub at the Zone is part of our pledge of ensuring a seamless transition enabling Ithmaar Bank retail clients to openly enquire and ask questions about the migration or simply complete routine procedures such as issuing a card."

The space's design is inspired by a tree, embodying the bank's sturdy roots, history of achievements, and sustained growth trajectory.

The Zone's spaces include Monty Cafe, where coffee is served by robots and a virtual reality (VR) simulator taking visitors on virtual adventures.

Additionally, a Live Sketch area enables visitors to draw on tablets where they can see their pictures come to life on a digital LED screen.

The space also features a Plantation Corner in which visitors can participate in the Inspired to Grow planting drive.

On behalf of each participant, one tree will be planted in Bahrain starting in 2023.