BBK launches ‘BBK Virtual’ in metaverse

TDT | Manama                      

The Daily Tribune – www.newsofbahrain.com   

BBK, Bahrain’s pioneer in retail and commercial banking, has announced the launch of BBK Virtual; an immersive three-dimensional banking experience accessed through the metaverse.

BBK is the first bank in Bahrain to harness this growing technology which is being lauded as the 3D version of the internet.

The metaverse allows users to create an avatar and enter a virtual reality from the comfort of their home or elsewhere.

The simulated environment provides the impression of a real world but is artificially generated; combining the personal aspects of reality with the convenience of the virtual realm.

BBK Virtual includes an immersive learning experience which will enable users to learn about navigating the bank’s metaverse sphere while helping them to experience the Bank in virtual reality by using their mobile phones, tablets or VR googles.

Those entering BBK Virtual will be able to do so through the BBK website or through the Bank’s social media channels and will also be able to view its feed containing information concerning its latest product updates and offers.

BBK’s Group Chief Executive, Dr AbdulRahman Saif said, “We are delighted to announce the launch of BBK Virtual and in doing so, we’ve become the first bank in Bahrain and one of the first in the Gulf Region to offer our customers a metaverse experience.”

“BBK Virtual introduces a new and exciting way to interact with the bank as we believe that this will be especially appealing to the younger generation who are already immersed in the digital and technological world.”

“With the introduction of a virtual BBK world, we are solidifying – and preparing for – the customer base of the future with an exciting, gamified, immersive product that will entertain as well as educate.”