ila Bank launches CoBrand Prepaid Card with Eastern Bakery

TDT | Manama                      

The Daily Tribune – www.newsofbahrain.com   

ila Bank, the region’s fast growing digital mobile-only bank powered by Bank ABC, launches a Co-Brand Prepaid Card in partnership with Eastern Bakery, a subsidiary of the Hasan & Habib Sons of Mahmood Co. Boasting both the ila and Eastern bakery logos, the card can be obtained through a seamless application process via the ila Bank app and can be used for online or in store purchases across the country and abroad.

In addition, it offers tailored discounts and cashback benefits when used at school cafeterias operated by Eastern Bakery and can be availed by students as well as faculty members.

Commenting on the collaboration, Nada Tarada, Head of Business & Customer at ila Bank said: “With this tailored offering, we are supporting parents in instilling good financial habits in their children at an early age. Parents will be able to easily fund their children’s card and manage their spending habits directly through the ila app.”

Hassan Zuhair Mahmood, Head of Marketing & Communications at Hasan & Habib Sons of Mahmood Co. said: “We are very excited to take part in this first of its kind collaboration in Bahrain.

Working with ila Bank over the past nine months has been a great pleasure.”

The joint offering features:

•2% cashback on all purchases for the first three months and 1% cashback each month thereafter at Eastern Bakery outlets

•Full control of transactions via the ila Bank app, enabling parents to manage their children’s spending behavior.

•Access to a wide range of exclusive ila and Mastercard discounts and benefits.

•Yearlong promotions and offers at Eastern Bakery outlets.