Nissan accelerates efforts to eliminate counterfeit spare parts

TDT | Manama                                                       

The Daily Tribune – www.newsofbahrain.com

Nissan Bahrain said it took a bold step to reduce counterfeit spare parts in the Kingdom. Engaging a broad aftersales ecosystem, Nissan said it held counterfeit spare part identification training sessions for authorities, partners and customers across Bahrain.

Trainings currently deployed to Customs Authorities, Economic Departments, and Police in Bahrain to identify frequently counterfeited items, including spark plugs, brake pads, and oil filters, and detect the subtle differences between a genuine and counterfeit product.

Ahmed Dailami, General Manager, Nissan Bahrain, said: “Through our partnerships with authorities across Bahrain, we are taking concrete steps to ensure that our customers have access to genuine products that deliver added safety and peace of mind while retaining the authenticity of our Intellectual Property Rights (IPR).”

The trainings hosted and provided by Nissan, form part of the brand’s wider efforts against counterfeit products in the region, such as visits to over 320 retailers across the GCC in the past six months to verify the genuineness of aftersales products in the market.

Nissan’s aftersales product portfolio in Bahrain, comprises of over 9 spare parts branches, including Nissan Genuine Oil, Nissan Genuine Batteries, and Nissan Genuine Accessories.