Mazad launches new strategy and corporate identity

TDT | Manama                                   

The Daily Tribune – www.newsofbahrain.com

Mazad B.S.C., a local portfolio company of Bahrain Mumtalakat Holding, announced the launch of its new strategy and brand identity.

The new strategy, which is based on the company’s core values of transparency, integrity, competitiveness, and sustainability, is designed to enhance operations by expanding services to clients through the adoption of the latest digital technologies.

The strategy was launched with a new corporate identity, which reflects Mazad’s approach to providing an enhanced and user-friendly service. The company will now provide a more streamlined and efficient suite of services, which will facilitate improved client communications with a new system that provides round-the-clock customer support.

Talal Al Araifi, Chief Executive Officer of Mazad, said, "The launch of the new strategy and the corporate identity reflects our focus to continue delivering on our vision by providing the best services to our clients.

This will enable us to improve our business processes and achieve our objectives." " In line with Mumtalakat’s strategy to accelerate the growth of its local portfolio, the new strategy will enable us to expand our customer base by introducing additional services using the latest technology that will provide a seamless experience for our clients."