*** LuLu Financial Holdings on growth trajectory; opens 298th global branch in Bahrain | THE DAILY TRIBUNE | KINGDOM OF BAHRAIN

LuLu Financial Holdings on growth trajectory; opens 298th global branch in Bahrain

TDT | Manama    

The Daily Tribune – www.newsofbahrain.com

LuLu Financial Holdings – a global financial services company opened its 298th branch in Bahrain at Shaikh Hamad Avenue located in Manama’s Al Nai'm area.

The newly opened LuLu Exchange branch is the 18th in Bahrain and was inaugurated in the presence of H.E. Shaikh Ahmed Bin Khalifa Bin Salman Al Khalifa, Chairman, LuLu International Exchange, Bahrain, Mr. Adeeb Ahamed, Managing Director, LuLu Financial Holdings, and other senior management.

Congratulating the team on the opening, H.E. Shaikh Ahmed Bin Khalifa Bin Salman Al Khalifa, said, “LuLu Exchange’s rapid expansion across Bahrain is a testament to the company’s commitment to the development of the Bahraini economy.

As a leading financial services provider, we are bringing our services closer to our customers through innovation and digital advancements. We are happy to chart our growth in line with the country’s digital transformation efforts and to contribute to the welfare of Bahrain’s people and businesses.”

Mr. Adeeb Ahamed, said, “The opening of our new branch in the capital aligns well with our expansion strategy for Bahrain.

The country is a key hub for finance and digital progress in the GCC, and our goal remains clear: to modernize financial experiences for our customers – both retail and corporate.

As a leading financial company in Bahrain, we are fully dedicated to the government’s objectives of financial inclusion while advancing the sector’s development.”

A leading provider of cross-border payments and foreign currency exchange, LuLu Exchange was among the earliest companies to introduce the concept of an Exclusive Relationship Manager for all super elite and elite customers in Bahrain, offering personalized attention and exciting offers.

In addition, the company has introduced the ‘Value Added Loyalty Program’ on its money transfer app LuLu Money and added various merchants across several categories to the Gold Card program, aimed at providing value to existing and new customers.

The company’s digital payments efforts are also aligned with Bahrain’s digital transformation efforts, with LuLu Money consistently getting a high rating for its security and user convenience.