Diamonds, the perfect gift, now emerges as an ideal investment choice too

TDT | Manama    

The Daily Tribune – www.newsofbahrain.com

Spending vs. saving has always been a dilemma for customers when it comes to buying jewellery. For years now, gold jewellery was the only article that served both as a value-appreciating adornment and a reliable investment.

Even though diamond jewellery remained as attractive as ever, questions about its exchange value held customers back from considering it a reliable investment.

That has all changed with the new policy introduction from Malabar Gold & Diamonds, one of the world’s leading jewellery retailers, that gives customers 100% Value on Diamond Exchange.

Now, customers wishing to exchange their diamond jewellery for either gold or diamond jewellery can do so at full value of diamonds, without any loss, making it as lucrative an investment option as gold.

“Diamond jewellery has always been aspirational. Over the years, there has been an increasing preference for diamond jewellery as a gift, especially amongst Gen Z and Millennial customers.

However, the one thing that was always a concern regarding diamond jewellery was its value as an investment compared to gold jewellery. Providing 100% value for diamond jewellery, upon exchange, is our way of negating these concerns to make diamond jewellery the perfect gift as well as a reliable investment that holds value”, said Mr. Shamlal Ahamed, Managing Director – International Operations, Malabar Gold & Diamonds.

‘We want to revolutionise the diamond jewellery retail, taking into consideration the concerns we identified during the research conducted on jewellery lovers and their resistance to buying diamond jewellery.

Giving new meaning to the phrase, “A Diamond is Forever”, this policy change was crafted to protect the value of the diamond jewellery among the new era of jewellery lovers,” commented Abdul Salam KP, Vice Chairman, Malabar Group.