BTEA announces tourism horizons between Manama and Shanghai, Guangzhou

Agencies | London                                                

The Daily Tribune – www.newsofbahrain.com

The Bahrain Tourism and Exhibitions Authority (BTEA) announced plans to expand its tourism horizons with China by launching direct flights between the Kingdom of Bahrain and Shanghai and Guangzhou in January 2024, on the sidelines of the World Travel Market (WTM) London.

Dr. Nasser Qaedi, CEO of BTEA, emphasised the importance of enhancing bilateral relations with China and promoting coordination in various fields.

The plan to link Bahrain with China via Gulf Air is expected to boost economic growth and strengthen connectivity with the world's second-largest economy, attracting large Chinese tourists, he said.

The innovative tourism package and comprehensive marketing plan, developed in collaboration with hotel institutions and tourist destination managers, aim to attract more Chinese tourists, as China is a major target market and the fastest-growing economy, which contributes to boosting Bahrain's tourism strategy for 2022-2026, he added. 

Jeffrey Goh, Gulf Air Group Holding CEO noted that expanding its presence in the Asia-Pacific region by operating new flights linking Bahrain with Shanghai and Guangzhou will offer unique travel experiences and will provide new opportunities for commercial and tourism cooperation between the two countries. 

BTEA is collaborating with Chinese tourism operators, destination management companies, and agencies to promote Bahrain as a top tourist destination, thereby creating special tourism packages to attract more Chinese visitors.

Chinese tourists on Gulf Air can enjoy tourism packages that include visits to Bahrain, hotel stays, and attending events during major occasions like national holidays and New Year's celebrations.

The packages for tourists from China will include five-star and three-star accommodation, transportation services, and unique experiences across various regions

BTEA is planning a roadshow  in China to promote the Kingdom of Bahrain as a popular tourist destination.

The roadshow will showcase Bahrain's diverse events, including entertainment festivals, international events, and live concerts.

The tour aims to secure new agreements with major travel partners in Shanghai and Guangzhou. A marketing campaign will also be launched in Chinese markets.