Nurturing champions, empowering communities; Al Salam Bank unveils ‘Why Stop Here’ campaign

TDT | Manama                                                     

The Daily Tribune – www.newsofbahrain.com

Al Salam Bank has kicked off its ambitious “Why Stop Here” campaign, pledging to fuel Bahrain’s growth not just through finance, but by nurturing future champions and empowering key communities.

This ESG-driven initiative marks a bold move beyond traditional banking, focusing on three crucial segments: sports, health, and SMEs.

At the heart of “Why Stop Here” lies “Project Dream,” a partnership with Ole Academy to cultivate young footballing talent.

Imagine future Bahraini stars honed to compete in the 2030 and 2034 World Cups!

Mental well-being

This meticulous program will refine players’ technical, tactical, and physical skills, prioritizing mental well-being.

Think semi-annual exchanges with European clubs, external training camps, and all this aligned with the Bahrain Football Association’s vision.

But “Why Stop Here” doesn’t end there.

The Bank will champion Bahraini Paralympic athletes, raising awareness and supporting their journey to the 2024 Paris Paralympics. Healthcare initiatives with relevant authorities will continue, contributing to a healthier Bahrain.

And recognizing the backbone of the economy, Al Salam Bank will empower SMEs, aiding their transformation and propelling their businesses forward.

Lasting impact

“We’re more than just bankers,” declared Eihab Ahmed, Deputy CEO of Corporate Affairs.

“’Why Stop Here’ is about creating lasting impact, nurturing responsible leaders, and realizing national dreams – like seeing Bahrain in the World Cup.

This is our commitment to a brighter future, for our clients and our community.” Mahmood Qannati, Head of Marketing and Communications, echoed this sentiment: “’Project Dream’ embodies our unwavering support for a cherished national ambition.

We’re setting the stage for a generation of footballing heroes, turning dreams into reality, one kick at a time.” Al Salam Bank is rewriting the rules of finance, one empowered community, one champion at a time.