Gulf Air boosts ecom with Anixe, Vayant Travel tech
Gulf Air yesterday announced the launch of a joint-solution with Anixe, a state-of-the-art internet booking engine supplier, and Vayant Travel Technologies, a provider of customised, personalised and innovative core shopping engines, to improve the airline’s ecommerce website with a next-generation booking and shopping platform.
The enhanced platform supports the airline’s drive to strengthen its online and mobile channels, adding dynamic shopping and booking capabilities to give clients a more personalised travel experience.
The move according to Gulf Air, would introduce a unified booking engine for Gulf Air, replacing three separate booking engines which served different categories of bookers (individual travellers, corporate travellers and loyalty scheme redemption travellers).
The Anixe-Vayant solution will operate independently of the host reservation system and offer fare and availability searches for up to a full year across all fares and flight combinations. It will be connected with Gulf Air’s current reservation system for booking creation.
Commenting on the move, Gulf Air A/Chief Executive Officer, Maher Salman Al Musallam, said: “This partnership with Anixe and Vayant Travel Technologies will improve the experience for customers booking flights and purchasing various travel add- ons such as rail tickets, hotel bookings, car rentals, tours and more through gulfair.com.”
Radoslaw Tomczyk, Chief Executive Officer, Anixe Polska, said: “This solution is a solid foundation to fulfil current and future needs of Gulf Air.”
Eric Dumas, Chief Executive, Vayant Travel Technologies, said: “With Anixe we’ve given Gulf Air a shopping solution that meets the expectations of today’s demanding travel buyer.”
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