McLaren names Neom as Formula E, Extreme E title sponsor

TDT | Manama

The Daily Tribune – www.newsofbahrain.com

McLaren Racing yesterday announced a new strategic partnership with Neom, a sustainable region in northwest Saudi Arabia being built from the ground up, as the Title Partner of the McLaren Formula E Team and McLaren Extreme E Team from the 2022/2023 season.

The McLaren Formula E Team and McLaren Extreme E Team will be renamed to Neom McLaren Formula E Team and Neom McLaren Extreme E respectively, with the combined teams known as Neom McLaren Electric Racing. This represents a new era for McLaren in the team’s endeavour in electric motorsport. The partnership represents the union of two organisations with similar goals in technology and innovation. McLaren will become a founding partner of Oxagon’s innovative advanced and clean industries ecosystem.

Oxagon, a coastal city within Neom, will also be home to the Oxagon Research and Innovation Campus, set to offer stateof-the-art facilities across its lab, office and business spaces, and which McLaren will become a first partner of.

In its role as technical partner of Oxagon’s advanced and clean manufacturing ecosystem, McLaren’s Accelerator program will help with development of circularity and Industry 4.0; the bespoke program leverages performance-driven data and translates it into the culture and thinking of partners. Accelerator uses its digital and analytical expertise and skills to help teams focus on major items impacting performance, and to better anticipate and resolve them.