KHK Sports, BRAVE CF announce partnership with Sehatu Arabia

TDT | Manama                      

The Daily Tribune – www.newsofbahrain.com   

KHK Sports, the number one sports business company in the Middle East, and BRAVE CF, tge fastest-growing MMA organization in the world, founded in the Kingdom of Bahrain, have announced a partnership with Sehatu Arabia, the GCC arm of the global sleep care company, to provide athletes with innovative access to sleep studies that will improve performance and get them closer to their goals.

This partnership will allow KHK Sports and BRAVE CF to select the top 20 athletes across all sports to be put on a recovery program that is of the highest standards in world sports, through Sehatu Arabia facilities in the Kingdom of Bahrain and give the selected athletes access to all Sehatu Arabia’s specialized technologies and expert doctors.

KHK Sports CEO and BRAVE CF president Mohammed Shahid celebrated the deal as a standard-setting moment for sports in the Kingdom of Bahrain.

‘’This partnership will set new standards for sports in Bahrain that are in line with the fast growth and achievements of the Kingdom.

We are excited to have the expertise of our partners Sehatu here in Bahrain and take our athlete development program to the next level.”

KHK Sports and BRAVE CF COO Valeria Lang hailed the importance of sleep recovery being included as part of athletes’ training schedules as well as people from all walks of life, whether they are professional athletes or work in various fields.

“Recovery is the foundation of athlete training and performance.

From jetlag and mental health to performance in training every day needs a proper sleep and rest plan.

A proper sleep test is needed for everyone whether they work in an office or in creative fields.

In sports, these tests make the crucial difference between inches and seconds at the highest level.

This partnership is going to be a great addition to our national sports program” Dr. Amer Khan, a certified sleep specialist and neurologist and President of Sehatu, stated, “We are excited to be working with KHK Sports to improve the sleep and performance of their athletes.

Sleep is essential for optimal physical and mental performance, and we are confident that our expertise in sleep care will have a positive impact on the athletes’ training and recovery.”

Fahad Al Ghareeb, the Chief Business Officer of Sehatu Arabia, added, “The partnership with KHK Sports is a perfect fit for Sehatu, as we share a common goal of promoting healthy living and wellness.

We believe that this collaboration will have a positive impact on the youth of Bahrain, as MMA is a popular sport among young people and we hope to raise awareness about the importance of sleep for overall health and well-being.”

The partnership will also see Sehatu Arabia providing sleep assessments and training to KHK Sports athletes and staff, with the aim of improving their performance and helping them sleep better.

The partnership will also have a positive impact on the youth of Bahrain by promoting the importance of sleep and providing resources to help athletes sleep better.

This collaboration marks an exciting step forward for both Sehatu Arabia, KHK Sports, and BRAVE CF.

We look forward to working together to promote healthy living and wellness in the Middle East.