Jaguar’s Artful Transformation Steals the Show at Miami Art Week 2024

TDT | Manama
Email : editor@newsofbahrain.com

Jaguar made a bold statement at Miami Art Week 2024, unveiling its striking new concept car, Type 00, alongside a constellation of celebrities including Chance the Rapper, Helena Christensen, Karolina Kurkova, Devon Windsor, David Gandy, and Dominic Cooper.

The global debut of Type 00 marks a new era for Jaguar, embracing its philosophy of “Exuberant Modernism” and staying true to its original ethos of “Copy Nothing.” The dramatic design concept, displayed in Miami Pink and London Blue, fuses art and automotive engineering, redefining the boundaries of electric vehicle design with visionary aesthetics, including a long bonnet, sweeping roofline, and 23-inch alloy wheels.

Adrian Mardell, CEO of JLR, celebrated the moment: “Type 00 channels the awe of iconic Jaguar models while leading the charge into an electric future. This is the beginning of a fearless new chapter for the brand.”

Held amidst the vibrant backdrop of Miami Art Week, the event celebrated British artistry and creativity. Jaguar’s partnership with Art Miami and its public debut in the Miami Design District underscored its commitment to art and innovation.

With the Type 00’s unveiling, Jaguar sets the stage for its next-generation electric vehicle lineup, including a production-ready electric GT slated for 2025, promising exceptional range and luxury.