Renault to redefine vehicle design

TDT | agencies 

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Renault plans to launch its next generation of vehicles in 2028, moving away from traditional SUV designs in favour of completely new body styles, according to media reports. The French carmaker has already provided a glimpse of this new direction with its Embleme Concept, which reflects its upcoming design language, as confirmed by Renault’s design chief, Gilles Vidal.

These new models will be built on a fresh platform that promises “radical advances in efficiency and sustainability.” Discussing the Embleme Concept, Vidal explained, “The Embleme better represents what’s next for the brand globally in terms of design—introducing potentially new silhouettes for the future. It features generous shapes, not overly minimalistic, but simpler than recent designs like the Scenic.”

Vidal addressed the challenges of reimagining vehicle concepts, asking, “How do you reinvent the next step in terms of concepts and silhouettes? What purpose should they serve? What story should they tell?”

He acknowledged the ongoing demand for SUVs despite growing criticism, noting that they often meet practical needs. “SUVs have largely replaced MPVs, and some people still choose them for their versatility,” Vidal said. “ B u t this raises questions about how we can create something less controversial in terms of heritage, more efficient, and deserving of a new form.”

While recognising the continued need for larger vehicles, Vidal questioned their evolution. “What character do you give to these products?” he asked. “And beyond that, what’s next? It feels like we’ve seen it all—whether it’s the Espace, the Scenic, or oversized SUVs. Yet, with almost 140 years of automobile history, surely there are new, meaningful concepts and silhouettes to address the pressing questions of today’s society.