Global Tourism Surpasses Pre-Pandemic Levels in 2024, Boosted by Strong Demand

trends January 21, 2025

TDT | Manama
Email : editor@newsofbahrain.com

The global tourism industry has successfully rebounded from the devastating effects of the COVID-19 pandemic, with international tourist arrivals reaching 1.4 billion in 2024, matching the figures seen in 2019, according to the United Nations World Tourism Organization (UNWTO). This recovery is attributed to strong demand from key markets, increasing visitor spending, and several destinations surpassing their 2019 figures in both arrivals and earnings.

Middle East: The region saw a 32% increase in international arrivals in 2024, exceeding pre-pandemic levels. Countries like the UAE and Saudi Arabia capitalized on their recovery momentum, drawing more international visitors.
- UAE: Dubai, in particular, witnessed a surge in tourism, driven by luxury shopping, high-end tourism, and cultural experiences that attracted tourists from all over the world.
- Saudi Arabia: The Kingdom's strategic tourism initiatives, such as NEOM and the Saudi Seasons events, have played a significant role in increasing visitor numbers, contributing to the country's diversification away from oil dependency.
Europe: Southern European countries, including Greece, Spain, Portugal, and Italy, reported significant growth in tourist arrivals.
- Greece: Tourist arrivals rose by 23.6%, driven by the country's cultural heritage, historical sites, and islands like Santorini and Mykonos. The sector has been a vital contributor to Greece's economic recovery, with tourism revenue in November 2024 surging by 45%.
- Spain: Spain enjoyed an extended tourist season in 2024, with cities like Barcelona and Madrid seeing increased year-round foot traffic due to cultural events and international tourism.
- Italy: Rome, Venice, and Florence remained top destinations in 2024, with the country seeing record-breaking tourist numbers, reinforcing its status as a premier European tourist hub.
- Portugal: Known for its scenic beaches and rich cultural heritage, Portugal experienced a notable recovery, benefiting from an influx of both European and international travelers, including tourists from the U.S.

Country-Specific Recoveries

Greece: Greece’s 2024 tourism boom has been crucial for its economic recovery. Tourist arrivals surged by 23.6%, particularly in island destinations such as Santorini and Mykonos, contributing significantly to the country's financial stability. (According to Reuters)
Tarragona, Spain: Tarragona surpassed pre-pandemic tourism figures, recording 21.5 million overnight stays in 2024. This represents a 5% increase from 2023, with the rise in off-peak season tourism indicating greater interest in less-explored Spanish regions. (According to Cadena Ser)
Thailand: Thailand has made an impressive recovery, with Bangkok and Phuket seeing significant increases in international tourist arrivals. The Tourism Authority of Thailand reported over 40 million international visitors in 2024, driven largely by tourists from China and Europe.
Mexico: Mexico’s tourism industry, particularly in the Riviera Maya, has benefited from an influx of leisure and adventure tourists. The country recorded over 40 million international visitors in 2024, with beach tourism and eco-tourism playing pivotal roles in the recovery.
Australia: Australia has also experienced a strong rebound, with cities like Sydney and Melbourne attracting more international visitors, particularly from the US and UK. Tourism Australia reported a 25% increase in arrivals in 2024, with nature-based tourism and city experiences at the forefront.

Despite the industry’s remarkable recovery, challenges persist, particularly around issues of overtourism, sustainability, and geopolitical tensions.

Overtourism: Popular destinations, including Barcelona, Venice, and Kyoto, are grappling with the pressures of high visitor numbers, prompting local communities to advocate for more sustainable tourism practices.
Sustainability: In response, many countries are emphasizing eco-friendly travel options, such as carbon offset programs, sustainable hotels, and encouraging responsible tourism behaviors to mitigate environmental impacts.
Geopolitical Issues: Countries like Ukraine and some regions of Africa continue to face declines in tourism due to ongoing conflicts and political instability.