Own the dark goddess
Manama : Rolls-Royce Motor Cars has announced a new facet of the ultra-luxury marque’s personality, a dark and edgy lifestyle statement: ‘Black Badge’.
A permanent new sub-brand, Black Badge was unveiled earlier this year at the Geneva Motor Show and transforms the character of both Ghost and Wraith. The new sub-brand is expected to appeal to those people who are elusive and defiant, the risk takers and disruptors who break the rules and laugh in the face of convention. It is in this spirit that Rolls-Royce Motor Cars has announced that Black Badge ‘Inspired by dark edgy lifestyle’, is now available to order from Euro Motors, the sole authorised dealers of Rolls-Royce Motor Cars in the Kingdom.
Brett Soso, Rolls-Royce Motor Cars Regional Director for Middle East, Africa, Central Asia & South America commented on the reveal of Black Badge by saying, “Following the launch of Wraith in 2013, many of our new customers have gravitated towards the revitalised Rolls-Royce Motor Cars, as the brand most capable of encapsulating their truly individual lifestyles. Through the introduction of Black Badge, we are able to further satisfy the demands of these new customers for a more dark and assertive Ghost and Wraith, to suit their personalities and lifestyles and offer the most commanding presence on the super-luxury landscape.”
Giles Taylor, Director of Design, Rolls-Royce Motor Cars commented, “In creating Black Badge, we were conscious of satisfying the different demands of these new customers. Not only did they demand an alternative image for themselves, they demanded authentic Rolls-Royce engineering substance to underpin it. As a result, the Black Badge Spirit manifests itself through a series of carefully considered design elements which together express a darker luxury sophistication. New material accents and tonalities are combined to accommodate the tastes of those fast-moving customers who adopt a strident approach to life’s finer challenges.”
The launch of Black Badge further demonstrates Rolls-Royce Motor Car’s true luxury credentials as the world’s leading super-luxury brand. Now available to order from Euro Motors in Bahrain, this new sub-brand will meet the demands of its discerning clientele and attract a younger and yet confident customer to the marque.
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