Into the crowded market dives a new offering -- "The President Show," starring Trump impersonator Anthony Atamanuik as the Republican leader broadcasting his own reality show from the Oval Office.
The weekly program, which made its debut Thursday on Comedy Central, caricatures Trump as a child-like fool bent on bypassing the mainstream media, spliced with advice from a liberal pundit and a trip to New York where wife Melania has changed the locks.
"I have the power to destroy any country on earth, but I promise you it'll be America First," says Atamanuik in character, repeating Trump's campaign slogan and reinforcing the liberal stereotype of the president as an ignorant blowhard.
But to win the ratings war there's stiff competition.
In the weekly market there is "Full Frontal with Samantha Bee" on TBS, the first feminist political satire show on mainstream US television; "Last Week Tonight" with John Oliver on HBO; and the long-running and most-widely watched comedy show "Saturday Night Live" on NBC.
Weeknights there is "The Late Show with Stephen Colbert" on CBS, whose satirical tone has overtaken rival NBC entertainer Jimmy Fallon in the ratings; and "The Daily Show" with Trevor Noah on Comedy Central.
"Right now satire sees itself as more important than it has been in a very long time," says Dannagal Young, associate professor communication at the University of Delaware.
"In recent memory I don't think that we have seen a time that is as frightening, especially for the left, as this moment."
