Video game play as spectator sport center-stage at E3

Los Angeles : Long fiercely guarded video game industry terrain, the Electronic Entertainment Expo kicked off Tuesday with YouTube, Twitch and Facebook turning gamers into online stars.

A hot trend of video game play streamed as spectator sport and "YouTubers" becoming famous for skills or pithy commentary pervaded the annual gathering, from unveilings of titles to major 'eSports' matches staged for the first time on the show floor.

"There is a reality now that the influencers of the gaming industry are no longer the games, but the YouTube creators," YouTube head of gaming Ryan Wyatt told AFP.

"It is smart to bring creators into the fold so the feedback is constructive, and not scathing reviews."

Players who have risen to stardom by streaming play online took part in theatrical press conferences held by game and console makers in the days ahead of the formal opening of E3.

Unveilings of eagerly-awaited titles and new franchises were streamed live on platforms including Facebook, Twitch, and YouTube -  drawing hundreds of thousands of viewers.

YouTube billed itself as the biggest gaming platform, and said that broadcasters from E3 racked up record-sized audiences.

"Before publishers caught on to the power of the creator, I think creators felt alienated," Wyatt said, referring to players who stream game action and comment online.

"All of that has changed now. They are integrated into the show and their feedback goes into the design, marketing and promotion of games.