Sony launches revolutionary digital imaging products
Sony, a worldwide leader in digital imaging and the world’s number one image sensor manufacturer for digital cameras and video recorders, yesterday announced a new line-up of digital imaging products - α7R II, RX100 IV and RX10 II - customised to suit the unique needs of photographers of all levels.
The new flagship full- frame mirrorless camera, the α7R II, delivers an innovative imaging experience with the world’s first back- illuminated 35mm full-frame sensor Exmor R CMOS sensor, which realises high- resolution (approximately 42.4 effective megapixels), high-sensitivity (expandable up to ISO 102400) and high- speed AF response up to 40 per cent faster than the original α7R, thanks to 399 focal plane phase detection AF points.
The camera also includes a 5-axis image stabilisation system, and has the ability to shoot and record 4K videos in multiple formats. Additionally, the interchangeable lens camera has a newly refined XGA OLED Tru- Finder with the world’s highest (0.78x) viewfinder magnification.
The α7R II is compatible with Sony’s growing line-up of α mount lenses, which now totals 63 different models including 12 native FE full frame lenses.
Sony also announced two of the most advanced, versatile Cyber-shot cameras, the compact RX100 IV and high-zoom RX10 II cameras. The two new models feature the world’s first 1.0 type stacked Exmor RS CMOS sensor with advanced signal processing and an attached DRAM memory chip.
Head of Sony Middle East Marketing Company Satoru Arai commented, “Sony continues to deliver game -changing imaging products that are shaping the way imaging enthusiasts see and capture the world. We have also made it possible for everyday customers to enjoy a professional imaging experience.”
The new line up of Sony Alpha cameras is now available in Ashrafs.
The launch of the new cameras follows a successful year. Sony finished FY2014 with over 50pc market share continuing to be the clear No.1 manufacturer.
Photo Caption: Ashrafs Executive Director Amal Almoayyed with Sony Team and invited guests
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