Bigger is better?

Apple is reportedly working on 12-inch iPad

Is bigger better? Apple apparently thinks so.

The Cupertino tech giant is reportedly developing a 12-inch version of the iPad that would sport several features its smaller 9.7-inch and 7.9-inch counterparts lack, like the ability to view two apps side-by-side and allow several log-in accounts.

According to a report from 9to5Mac, which cites several sources familiar with the matter, those software features could be unveiled at Apple's WWDC conference next month, while the larger iPad might hit shelves some time later this year.

While iPhone sales have soared, iPad sales haven't fared as well. Last quarter, for example, the company sold 12.6 million iPads — 2.4 million units less than analysts predicted and 23% fewer units sold compared with the same time last year.

Part of the decline is likely due to the iPhone 6 and 6 Plus, which debuted last fall with larger screens — 4.7 inches and 5.5 inches, respectively — than previous versions and no doubt nibbled away at iPad sales.

If true, however, the big question will be whether a 12-inch iPad would revive flagging sales, given its display would overlap with the screen sizes of some MacBook computers.