Ford CEO Jim Farley praises Xiaomi SU7, calls it a Game-Changer

TDT | agencies

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Ford CEO Jim Farley recently shared on a podcast that he imported a Xiaomi SU7 from China and has been driving it around Chicago for the past six months. He praised the vehicle, calling it "fantastic" and expressing his reluctance to give it up. Farley also shared how this experience made him realize how much Western automakers, including Ford, have lagged behind Chinese companies in innovation, particularly in the automotive space.

Farley remarked that while Western tech companies like Apple don’t have a significant presence in the automotive industry, Chinese firms like Huawei and Xiaomi are deeply embedded in vehicle development. He emphasized the popularity of the Xiaomi SU7, noting that it sells tens of thousands of units each month, often selling out for months in advance. “The Xiaomi car exists, and it’s fantastic,” he said. “That is a consumer brand much stronger than car companies."

His comments reportedly gained significant attention in China, sparking conversations among industry analysts. Farley reflected on the shift in competition, saying, "I can’t unlearn the fact that the Detroit Three never really had a plan... we’re going to have to get it right from scratch."