Emirates Unveils New Uniform for Premium & VIP Passenger Services Team

TDT | Dubai

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Emirates has introduced a sleek new uniform for its Premium & VIP Passenger Services team at Dubai International Airport (DXB). This elite group is tasked with ensuring seamless travel experiences for high-profile passengers, including dignitaries, celebrities, and First Class travelers. The uniform, inspired by the iconic Emirates cabin crew attire, signifies the team’s elevated role in delivering exceptional service.

Sophistication Meets Functionality

Dubai, a global hub for high-net-worth individuals and world-class events, is home to Emirates’ busy VIP services team. The newly launched uniform reflects the team’s dedication to meticulous attention to detail and luxury service.

Designed in-house by Emirates’ uniform standards team, the collection includes three distinct styles:

A chic A-line skirt suit for women
A sophisticated pant suit for women
A tailored three-piece suit for men

The uniform features the signature Emirates sand shade, symbolizing the UAE’s desert dunes, accented with red collars, cuffs, and accessories. Women’s uniforms include the iconic red hat, gold Emirates logo pin, and a cream chiffon scarf, while men’s attire boasts a red pocket square and muted tie. Practical elements, like a red pleat in the skirt for ease of movement and functional handbags for carrying essential documents, ensure comfort and efficiency.

World-Class Service for High-Profile Travelers

The 145-member Emirates Premium & VIP Passenger Services team, including 120 Ambassadors, is expertly trained to cater to over 150,000 Premium and VIP passengers annually. Representing more than 50 nationalities, the team communicates in a multitude of languages, ensuring personalized service for international travelers.

Their clientele includes members of royal families, global leaders, celebrities, athletes, and influencers, as well as First Class passengers connecting through Dubai. The team also supports major international events such as the World Government Summit, Formula 1, Dubai Film Festival, and other high-profile gatherings like the G20 and G7 summits.

Effortless Luxury for First Class Passengers

First Class travelers enjoy expedited services, including fast-track security and personal escorts to their exclusive departure lounges, ensuring a seamless transit experience through DXB.

With its impeccable standards and a brand-new look, Emirates’ Premium & VIP Passenger Services team continues to set the benchmark for luxury travel, solidifying Dubai’s reputation as a premier global aviation hub.