UAE Nation Brand: 1.5 million votes in under a week

The UAE Nation Brand has amassed a whopping 1.5 million votes from 130 countries and 2,000 cities to select the UAE's global logo since public voting opened last Tuesday.

The highest participation rates came from the UAE, India, Egypt and Saudi Arabia, with Arab nationalities casting 73 per cent of the votes.

The campaign has received 50 million social media views since its launch. Online voting commenced on December 17for worldwide audiences on www.nationbrand.ae .

Votes could also be casted in physical polling stations installed in malls across the country, including Yas Mall in Abu Dhabi, Global Village and City Walk in Dubai, City Center Sharjah and Matajer Sharjah, City Center Ajman, City Center Ras Al Khaimah and City Center Fujairah.

The three logos up for voting are titled 'Emirates in Calligraphy', 'The Palm' and '7 Lines'.

Emirates in Calligraphy

The "Emirates in Calligraphy" logo emphasizes the unique association and sentiment that the name "Emirates" brings to citizens, residents and visitors coming together from all over the world.

The logo depicts the aesthetics of Arabic calligraphy that reflects authenticity and originality associated with the UAE. The rolling curves of the font capture the flow of ocean waves merging with the sand dunes of UAE's golden desert, portraying the country's unique geographical identity. The smooth and harmonious movement of the letters symbolizes the constant human and social progress in the UAE as a nation that does not stop growing in the face of challenges and does not believe in the word "impossible." The UAE is a country built on achieving the impossible.

The Palm

The palm tree has long been associated with the Emirates, forming an indispensable part of its history and distinctive identity as an unconditional giver.

By designing the palm tree with colors closer to golden, the logo manifests the undulating vistas of the desert dunes shining in the sunlight. The elegant lines suggest the radiance, momentum and dynamism of a nation on the move. Symbolising the willpower of the leaders and people of UAE, palm trees have withstood storms and challenges with strength and firmness. Their powerful branches are as high as the ambitions of the people of UAE, with leaves providing shade and support to millions of people living on the land. Similar to Canada's maple leaf and New Zealand's silver fern, the palm represents the national identity of the UAE and sums up the country's values of giving, pride, dynamism and ambitions.

7 Lines

Seven lines rise up tall with momentum, optimism and dynamism as a tribute to the seven bold leaders who shaped the Emirates and united their people's aspirations under one flag. Seven lines, shaping the map of the Emirates with the national colors, represent the future-focused leaders of the seven emirates unite towards the country's growth.

The lines, vibrant in color, reflect the UAE's ongoing journey of development driven by a wave of progress, innovation, excellence and boundless aspirations. Designed in the flag colors of black, green and red, the lines are connected with the white color, symbolizing the heart and spirit uniting people of the seven emirates under the main principles of humanity. The unique diversity that enriches the fabric of the UAE society and sets it apart as global hub for entrepreneurship and innovation is featured in the different colors and sizes of the lines.

His Highness Sheikh Mohammed bin Rashid Al Maktoum and His Highness Sheikh Mohamed bin Zayed Al Nahyan had launched the national project to present a symbol of the UAE globally. The logo of the UAE Nation Brand will cement the country's unique identity, strengthen its global image and share the it's exceptional and inspiring success story to the world.