BTEA participates in SATTE 2020 in India

For the first time since its establishment, the Bahrain Tourism and Exhibitions Authority (BTEA) is participating in the 26th edition of South Asia's leading travel show, SATTE 2020. Supported by the Indian Ministry of Tourism and United Nations World Tourism Organization (UNWTO), the event is currently taking place at India Expo Mart, in Greater Noida, Delhi, until the 10th of January 2020.

Bahrain’s delegation is headed by Acting Director of Marketing and Tourism Promotion Directorate at BTEA, Dr. Ali Follad, and includes representatives from the BTEA, the national carrier Gulf Air, Best of Bahrain, The Ritz-Carlton, Al Areen Palace and Spa, Sofitel Bahrain ZallaqThalassa Sea and Spa, Mathias Tours, Farhat International Tours and Travels.

The Formula 1 Gulf Air Bahrain Grand Prix is also being promoted during the event where visitors at the stand can participate in the ‘fastest lap’ competition. One visitor willhavethe opportunity to win two Formula 1 tickets along with two airline tickets as well as complimentary accommodation in the Kingdom of Bahrain.

“Through our participation in SATTE 2020, we aim to highlight the Kingdom of Bahrain’s tourism potential as well as introduce the tourism projects to the Indian market as we strive to further develop the Kingdom’s tourism sector. Last year, we witnessed a significant increase in the number of inbound tourists from India,” said the Acting Director of Marketing and Tourism Promotion Directorate at BTEA, Dr. Ali Follad.

“Similar to our arrangement with BTEA’s representative offices across the world,we have the opportunity to work closely with our representative office in India, collaborating with accredited travel agents and well-known international tour operators to offer tailor-made travel packages with an aim of attracting more tourist delegations to the Kingdom of Bahrain. Ultimately,we want to place Bahrain on the global tourism map, further strengthening its position as the ideal tourism destination, known for its family entertainment and hub of trade,” he added.

Each year, this annual event witnesses the participation of more than 1,000 participants from over 50 countries, 28 Indian states, and 90 cities from across India. The event brings together decision makers, the largest global travel and tourism companies and their peers in the South Asia region,as well as representatives of government agencies and the Indian tourism market; all under one roof with an aim of promoting their tourism offerings and establishing commercial and business partnerships.

BTEA’s participation comes in line with its long term strategy to further develop the Kingdom’s tourism sector and strengthen its position on regional and international levels under the slogan of ‘Ours. Yours’, which contributes towards the Kingdom’s economy and the 2030 Economic Vision.