FANR appoints first chief storytelling officer in UAE Federal Government

Agencies | Abu Dhabi

The Daily Tribune – www.newsofbahrain.com

The Federal Authority for Nuclear Regulation (FANR) has appointed a chief storytelling officer (CSO), the first such position created in the UAE Federal Government.

AS CSO, Rashid Al Falahi will be responsible for identifying and crafting the organization stories that reflect its operational mandate, culture and relationship with stakeholders.

The CSO will also be in charge of translating the organization’s vision into easily understood messages, weaving its stories into the fabric of every communication strategy the organization undertakes.

“Stories have the ability to capture people’s attention the way that nothing else can," FANR Director-General Christer Viktorsson said.

"Their ability to make you knowable, likeable, and trustworthy in your stakeholders’ eyes is unique. We at FANR aspire to be a future-oriented authority that thinks differently. Instead of resting on what’s happening currently, we continuously explore new ideas to add to the organization’s arsenal of always remaining relevant."

By using different methods and media channels such as social media, outreach, videos and events, the CSO will work closely with all internal functions to ensure crafting and telling the stories behind FANR’s milestone, and peoples. 

“Storytelling is great for creating your position statement. Today, people want to know the story behind the product they are buying. Storytelling is considered one of the most effective ways to convey your organizational messages and build trust towards your mission,” Al Falahi said.