Dubai named number one global destination for international association meetings in 2021

Agencies | Dubai

The Daily Tribune – www.newsofbahrain.com

Dubai has been named the number one destination globally for association meetings in 2021 by a report of the International Congress and Convention Association (ICCA). The newly-published ICCA Statistics Report ranked Dubai the top city in 2021 both for the number of meetings organized by international associations and estimated participants at these events.

Dubai is showcasing its excellence in hosting business events at the 2022 edition of IMEX Frankfurt, the world’s leading meetings industry exhibition, with its largest ever delegation at the trade show. The record participation underlines Dubai’s position at the forefront of the global business event sector’s recovery and the strong interest from meeting planners across the world to explore the city’s offerings and capabilities, Emirates News Agency (WAM) reported.

Dubai was among the first destinations to resume in-person business events after the COVID-19 pandemic, opening itself to hosting international meetings and attendees as early as October 2020.

A total of 32 co-exhibitors have joined Dubai Business Events (DBE), the city’s official convention bureau, at IMEX Frankfurt 2022, which runs from 31st May to 2nd June. Partners joining DBE at the event include Emirates, Jumeirah Group, Dubai World Trade Centre and Emaar Hospitality, as well as a wide range of other hotels, attractions and destination management companies (DMCs). The combined teams from DBE and the co-exhibitors are expected to have over 500 client meetings at the newly-designed Dubai stand during the three-day show.

The global marketplace for the business events community, IMEX Frankfurt is taking place in person after a two-year hiatus amid the global pandemic, and is welcoming over 2,800 buyers from around the world – spanning agencies, corporates, independents and associations.

Beyond the meetings at the Dubai stand, DBE is also leading a number of events and activations that will facilitate engagements with key decision makers, including an evening reception for event planners; a dinner for members of IAPCO (professional conference organizers) in collaboration with Melbourne Convention Bureau; and a breakfast with association executives hosted in collaboration with International Congress and Convention Association (ICCA). Furthermore, DBE will participate in several knowledge exchange and business development events taking place on the sidelines of the show.

IMEX Frankfurt is part of a year-round calendar of activities for DBE, facilitating engagement with meeting planners and buyers around the world. Other major trade shows this year include IMEX America (11th-13th October), IBTM World (29th November – 1st December), while DBE will also lead roadshows and sales missions across all its key markets.