Reda Raad Named CEO TBWA\RAAD Middle East
TBWARAAD, one of the Middle East leading advertising networks, announced on Sunday Reda Raad, who served as the company’s Chief Operating Officer has been named the CEO of the company.
The announcement was made by Chairman of TBWARAAD Middle East Ramzi Raad, who was joined by President & CEO Troy Ruhanen at their 15th Anniversary celebration of operations in the region.
Reda started his career with the company shortly after a partnership with TBWA was forged in the Middle East. He was one of the key transformers of the agency from a small start‐up of only four people. He helped in the expansion strategy of the group adding new divisions including Integer Shopper Marketing, KetchumRAAD Public Relations Consultancy, and TBWA’s Digital Arts Network (DAN.)
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